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NEW -- DAILY MAIL PLACEMENTS

Get Featured in Daily Mail°

Daily Mail and MailOnline is the world's largest English-language newspaper website, with 200M+ monthly visitors and domain authority 94. Coverage reaches UK and global audiences across news, business, lifestyle, technology, and entertainment editorial.

DA 94
200M+ monthly visitors
News / Lifestyle / Business
UK + Global
OVERVIEW

Daily Mail and MailOnline is the highest-traffic newspaper website in the English-speaking world -- 200 million monthly visitors, DA 94, and editorial coverage spanning every major consumer and business category. MailOnline's US edition delivers a dedicated American audience alongside the UK's largest digital news readership. Stories syndicate through Apple News, Google News, and major aggregators, substantially extending reach beyond the publication's own platform. The editorial mix covers hard news, business, science, health, technology, travel, fashion, and entertainment -- giving brands with genuine stories across almost any sector a viable editorial entry point.

What's included°

Four coverage types across the Daily Mail and MailOnline editorial spectrum. Every placement earned through direct journalist relationships, not paid channels.

I

News & Business Feature

Company and executive features in Daily Mail and MailOnline's news and business sections -- reaching professional readers in the UK and US who shape market decisions and investment flows.

II

Lifestyle & Consumer Editorial

Product, brand, and consumer lifestyle features across MailOnline's health, fashion, travel, and home sections -- reaching the broad consumer audience that drives MailOnline's unmatched traffic volumes.

III

Technology & Innovation

Science and technology editorial covering product launches, research findings, and innovation stories that MailOnline's dedicated tech section surfaces to a digitally engaged global readership.

IV

Health & Science Coverage

MailOnline's health and science sections are among the publication's highest-traffic editorial areas -- reaching readers who actively seek authoritative coverage of medical, wellness, and scientific developments.

PROCESS

From story angle
to Mail coverage.

/01

Audience Mapping

Identify the MailOnline audience segment most relevant to your brand -- UK consumer, US reader, global health and science audience, or business professional -- and build the story angle around that readership's editorial interests.

Week 1
/02

Section Targeting

Match the story to the specific MailOnline or Daily Mail print section and identify the right journalist within that section -- editorial beats and bylines vary significantly across MailOnline's high-volume team.

Week 2
/03

Editorial Pitching

Direct pitch to Daily Mail and MailOnline journalist relationships with news peg alignment, supporting data, and embargo coordination where an exclusive arrangement strengthens the placement case.

Week 2-3
/04

Amplification

Coverage live on MailOnline and in Daily Mail print where applicable. Secondary amplification coordinated across Apple News, UK trade press, and social channels to maximise total reach from the initial placement.

Ongoing

200 million monthly visitors is a number that demands context. MailOnline is not simply a large newspaper website -- it is the largest English-language editorial platform on the internet, outpacing the Guardian, The Times, and most US national titles in raw traffic. That scale comes from MailOnline's uniquely broad editorial model: the publication covers hard news, celebrity, science, health, sport, finance, and lifestyle simultaneously, producing hundreds of pieces of editorial content daily across each vertical. For brands, this breadth means that stories across almost any category have a viable editorial home within the MailOnline ecosystem.

The dual platform structure of Daily Mail (print) and MailOnline (digital) also creates editorial options that most publications cannot offer. Print placements in the Daily Mail reach the UK's established daily newspaper reader -- a high-value consumer demographic with above-average purchasing power and strong brand loyalty. MailOnline digital placements reach a global audience in real time, with the publication's high-velocity editorial model meaning that timely stories can move from pitch to publication significantly faster than traditional newspaper timelines.

MailOnline's global editorial infrastructure

MailOnline operates dedicated editorial teams in London, New York, Los Angeles, Sydney, and across Europe. This distributed structure means that the publication maintains genuine local editorial relationships in multiple major markets simultaneously -- not a UK publication occasionally covering other regions, but a genuinely multinational editorial operation with local journalists and local sources in each territory. For brands with stories that span multiple markets, this infrastructure is a significant advantage: a single MailOnline pitch can result in coverage that resonates authentically with UK, US, and Australian audiences from a single editorial team.

The Apple News relationship deserves particular attention for brands assessing MailOnline's total reach. MailOnline is one of the most frequently featured publishers in Apple News in both the UK and the US, and Apple News readership adds a substantial incremental audience on top of MailOnline's own platform traffic. Readers who consume MailOnline content through Apple News are high-value -- they skew toward iPhone owners with above-average household income, a demographic profile that overlaps significantly with premium consumer and financial services audiences.

A MailOnline editorial placement also functions as a credibility signal that other journalists monitor. Trade press editors, regional newspaper correspondents, and broadcast producers across the UK consistently use MailOnline as a story source -- meaning that a significant MailOnline piece frequently generates follow-on coverage in trade publications, regional titles, and broadcast segments that would not have been accessible through a direct pitch alone.

Frequently asked
questions°

What types of brands does Daily Mail cover? +

Daily Mail and MailOnline cover an exceptionally wide range of brand categories: consumer goods, lifestyle, health and wellness, technology, finance, real estate, travel, fashion, and entertainment. The publication's editorial appetite is broad by design -- MailOnline's traffic model rewards high-volume content across numerous verticals simultaneously. Brands with a strong consumer story, a visually compelling product, a founder with a personal narrative, or data that supports a trend story are all well-positioned for MailOnline editorial consideration. B2B companies with a consumer-adjacent message can also earn coverage through MailOnline's science, technology, and business editorial sections.

What is the split between UK and US audience for MailOnline? +

MailOnline's audience is genuinely global. The UK remains the largest single national audience, but the US represents the publication's fastest-growing traffic source and now accounts for a substantial share of total monthly visitors. MailOnline US has its own dedicated editorial team producing content tailored to American readers. For brands targeting both UK and US audiences simultaneously, a MailOnline placement is one of the few English-language editorial channels capable of delivering material reach in both markets from a single piece of coverage.

How long does a Daily Mail editorial placement take? +

MailOnline's publishing velocity is higher than almost any other UK national newspaper. Digital stories can move from pitch to publication in as little as 1 to 3 weeks when the story is timely and the pitch is well-targeted. Print Daily Mail features and larger editorial packages operate on longer planning cycles of 4 to 8 weeks. We assess whether digital-first or print-first placement is the right strategy for each story and manage timing to align with any relevant product launch, market event, or news cycle the brand wants to attach to.

How does Apple News and aggregator syndication extend MailOnline reach? +

MailOnline is one of the most consistently featured publishers in Apple News globally, and its stories regularly surface in Google News, SmartNews, Flipboard, and other major aggregator platforms. This syndication layer means that the effective reach of a MailOnline editorial placement substantially exceeds the publication's own 200 million monthly visitor count. Apple News alone adds tens of millions of additional content impressions for top MailOnline stories, with no requirement for readers to visit MailOnline.com directly -- making total reach across the placement significantly higher than headline traffic figures suggest.

What is the difference between Daily Mail editorial and Daily Mail advertorial? +

Earned Daily Mail and MailOnline editorial is content researched, written, and published by Daily Mail journalists acting independently. No payment is involved and the editorial team controls all aspects of the piece. The Daily Mail also sells advertorial and branded content, which carries clear labeling and is formatted differently from news coverage. Readers, investors, and media professionals reliably distinguish between the two formats -- earned editorial carries the full credibility of the Mail's DA 94 domain authority and long-standing journalistic reputation; paid branded content does not transfer that authority. Quorum works exclusively in earned editorial placements.

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