Practical guides on media strategy, PR campaigns, executive branding, and reputation management — written by practitioners, not theorists.
The first 60 minutes of a crisis are make-or-break. A complete guide to holding statements, the RACE framework, social media management, and reputation recovery — for companies of any size.
The 4-line pitch formula, finding the right journalist, and what to do after coverage goes live.
PR StrategyFrom spray-and-pray press releases to missing crisis plans — and how to fix each one.
PR FundamentalsTwo different tools for two different jobs. A clear breakdown with examples.
Executive BrandingStep-by-step: POV, platforms, publishing cadence, bylines, podcasts, and measuring what matters.