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Founder and Executive Profiles
Human-centered feature stories on founders and business leaders, focusing on the personal journey, values, and mission behind the company rather than financial metrics alone.
The Good Men Project reaches 10M+ monthly readers exploring the intersections of culture, wellness, modern masculinity, and business. DA 82. For brands and founders with a values-driven story, it is the most authoritative lifestyle publication reaching professional men at scale.
The Good Men Project is one of the most widely read cultural publications in the United States, with a domain authority of 82 that reflects nearly two decades of editorial credibility in the lifestyle, culture, and wellness space. Its 10 million monthly readers include the professional men that consumer brands, coaches, and founders most need to reach: 25 to 55 year olds actively navigating questions of career, family, health, and identity. The publication covers the full human story of business, not just the metrics -- making it the right home for brands and founders whose value proposition is built around how they improve how people live.
Four editorial formats covering the full range of The Good Men Project's coverage categories, from cultural features to brand narrative placements.
Human-centered feature stories on founders and business leaders, focusing on the personal journey, values, and mission behind the company rather than financial metrics alone.
Editorial features for wellness, mental health, fitness, and personal development brands that connect their product or service to the lived experiences of the Good Men Project audience.
Stories that position a brand or founder as part of a broader cultural conversation -- on masculinity, fatherhood, relationships, or social change -- that Good Men Project's editorial community actively engages.
Thought leadership pieces published under your name on the topics your brand owns -- career, health, relationships, entrepreneurship -- establishing authoritative voice with the publication's highly engaged readership.
Identify the human and cultural narrative at the core of your brand or founder story -- the values, journey, or social insight that connects with what Good Men Project's editorial team is looking for.
Match your story to the specific Good Men Project section -- wellness, career, fatherhood, culture, relationships -- and determine whether a feature, profile, or bylined piece is the right format.
Pitch directly to Good Men Project editors with a narrative-led approach that leads with the human story rather than the commercial announcement.
Coverage live. Secondary distribution across men's lifestyle press, wellness publications, and personal finance media to extend reach within the same demographic.
The Good Men Project occupies a category that business publications cannot replicate: it tells the human story behind the business. A Forbes feature establishes market credibility. A Good Men Project feature establishes cultural relevance and personal authenticity -- qualities that consumer brands, coaches, and founders building personal brands need alongside their business press coverage to fully connect with the professional men demographic.
The domain authority of 82 means that Good Men Project editorial coverage carries the same SEO weight as publications many times its size. For brands targeting competitive terms in wellness, men's health, career development, or personal finance, a Good Men Project backlink and feature contributes directly to organic search visibility. The publication's editorial longevity -- articles remain indexed and relevant for years -- means that coverage generates ongoing discovery long after the initial publication date.
Professional men aged 25 to 55 read The Good Men Project for insight on the parts of their lives that Bloomberg and Forbes do not cover: how to be a better father, how to manage stress, how to navigate career transitions, how to build meaningful relationships. Brands that appear in this context -- as part of conversations these men are already having -- achieve a depth of cultural resonance that advertising cannot manufacture.
Quorum structures Good Men Project pitches to reflect genuine editorial value rather than promotional language. The publication's readership is discerning, and the editorial team rejects pitches that read as thinly disguised advertising. A story that earns Good Men Project coverage does so because it contributes something to the publication's ongoing cultural conversation -- and that editorial integrity is precisely what makes the coverage valuable to a brand's long-term reputation.
The Good Men Project is a cultural and lifestyle publication with a domain authority of 82 and over 10 million monthly readers. It covers modern masculinity, relationships, parenting, mental health, wellness, culture, and business through the lens of men navigating contemporary life. The audience spans professional men aged 25 to 55 who are actively engaged with questions of personal development, career, family, and social change.
The Good Men Project is particularly well suited for founders and brands in wellness, mental health, personal finance, relationship coaching, career development, fatherhood, fitness, and lifestyle. Technology companies addressing work-life challenges, health platforms for men, and cultural brands with a strong values narrative also earn coverage regularly. The publication's editorial voice is thoughtful and culturally engaged -- brands that have a genuine story about improving how people live, work, or connect perform well in pitches.
A domain authority of 82 places The Good Men Project among the most authoritative websites in the lifestyle and culture category. Links from Good Men Project editorial carry significant SEO weight, improving a brand's organic search rankings for competitive terms in wellness, lifestyle, and personal development. Beyond the SEO value, the publication's editorial credibility means that coverage is cited by journalists at larger publications who use it as a reference source when researching brands and founders active in the lifestyle and culture space.
Yes. The Good Men Project regularly features business founders and executives when their professional story connects to the human dimensions of leadership, entrepreneurship, or career the publication covers. A founder who has built a company around a value-driven mission, navigated significant professional challenges, or built something that changes how people work or live has a strong foundation for a pitch. The editorial angle focuses on the human story behind the business, not the business metrics themselves.
The Good Men Project occupies the cultural credibility layer of a PR strategy -- it signals that a brand's values and story resonate with an editorially discerning, values-oriented audience. Coverage here complements placements in business publications like Forbes or Entrepreneur by demonstrating cultural relevance and human authenticity alongside market credibility. For consumer brands, coaches, and founders building personal brands in the lifestyle space, Good Men Project coverage is often the most effective single placement for reaching the professional men demographic at scale.