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Business & Technology Feature
Strategic business coverage and technology features across the LA Times business and tech desks, targeting the California executive and investor audience with national distribution.
The Los Angeles Times is the largest metropolitan newspaper in the western United States, with DA 93 and 50M+ monthly visitors. Coverage in the LA Times reaches the executive audiences, entertainment industry professionals, tech leaders, and culturally engaged consumers across the West Coast and nationally.
The Los Angeles Times operates across one of the broadest editorial mandates of any American metropolitan newspaper: business and finance, entertainment and the arts, technology, politics, culture, food, and international affairs viewed through a California lens. Its Pulitzer Prize-winning journalism tradition -- the paper has won more than 40 Pulitzer Prizes -- gives it an editorial credibility that extends far beyond its California base. The LA Times reaches the California business audience that operates in the world's fifth-largest economy, the entertainment industry professionals for whom Los Angeles is the global center, the tech leaders building in Silicon Beach and across the LA tech corridor, and the culturally engaged consumers who set national taste. It is the most authoritative editorial voice for business, entertainment, and technology in the world's fifth-largest economy, and an editorial placement there carries weight in every subsequent media conversation a brand enters.
Four coverage types spanning LA Times editorial desks. Every placement earned through direct journalist relationships, not paid channels.
Strategic business coverage and technology features across the LA Times business and tech desks, targeting the California executive and investor audience with national distribution.
Studio, streaming, music, gaming, and entertainment business editorial reaching the professional entertainment audience that reads the LA Times as the trade paper of record for the industry.
Arts, culture, food, lifestyle, and social trend features reaching the engaged Los Angeles audience whose consumption patterns and cultural preferences shape national discourse.
California-specific market and policy coverage that positions brands within the economic, regulatory, and cultural story of the state with the most significant influence on national business trends.
Identify the LA Times-worthy narrative: California market leadership, West Coast industry disruption, entertainment business strategy, or the tech and culture convergence stories the paper's desks actively pursue.
Match the story to the specific LA Times desk -- business, entertainment, technology, culture, food -- and identify the editorial relationship best positioned to receive the pitch.
Direct pitch to LA Times journalist relationships with supporting data, California market context, and exclusive information coordination where timing and editorial calendars allow.
Coverage live. Secondary pickup coordinated across trade press, regional business journals, and national outlets where the LA Times story creates a news hook for broader distribution.
The Los Angeles Times is not simply the local newspaper of the second-largest city in the United States. It is the editorial institution of record for an economy -- California -- that would rank as the fifth-largest in the world if it were a sovereign nation. A brand that earns coverage in the LA Times is validated by the publication that the state's most influential business executives, policy leaders, entertainment professionals, and technology investors read to understand their market. That editorial authority does not stop at the California border. The LA Times has built a national digital audience of 50M+ monthly visitors, and its Pulitzer Prize-winning newsroom gives its coverage the weight of serious institutional journalism wherever it is read.
For entertainment industry brands, the LA Times is in a category of its own. The paper's entertainment desk maintains sourcing relationships -- built over the paper's entire history -- with every major studio, streaming platform, talent agency, production company, and creative guild. When the LA Times covers an entertainment story, it is not aggregating wire service content; it is reporting with original sourcing that the entertainment industry treats as authoritative. For brands operating in the film, television, music, gaming, or creator economy space, LA Times coverage reaches the decision-makers within those industries with a specificity and depth that national business publications cannot replicate.
The Los Angeles technology scene has grown substantially over the past decade, and the LA Times's business and technology desks have grown with it. Silicon Beach -- the concentration of technology companies in Santa Monica, Venice, Culver City, and Playa Vista -- has produced companies that are now global in scale, and the LA Times has been the publication documenting their development. Coverage of LA tech companies carries the advantage of editorial context: the LA Times business desk understands how California regulatory environment, California investor culture, and California consumer behavior differ from the national picture. For a technology company making its first significant media appearance, that contextual depth creates a more compelling editorial story than a generic feature in a national technology publication.
The LA Times food and culture editorial program is another dimension of its reach that brands underestimate. The paper's food coverage is considered among the most authoritative in the country, and its culture editorial reaches the Los Angeles creative and consumer audience that consistently sets national cultural trends. A restaurant, food brand, beverage company, or lifestyle business that earns LA Times food or culture coverage is validated for an audience that the entertainment and media industries watch as a leading indicator of what will matter nationally in twelve to eighteen months.
A placement in the LA Times compounds across subsequent editorial conversations in ways that are specific to the publication's position. National publications that are tracking California business, technology, or culture trends use the LA Times as a primary source. An editorial placement in the LA Times creates a citation point that strengthens pitches to the Wall Street Journal's business section, to Bloomberg's California coverage, and to national technology publications covering the LA tech ecosystem. The compounding value of LA Times coverage is not hypothetical -- it is structural, built into the way national editorial networks use the paper as a source of record for the state that drives more American cultural and economic output than any other.
The Los Angeles Times covers an exceptionally broad editorial range for a regional paper with national standing. The business desk covers California companies, publicly traded firms with West Coast operations, entrepreneurs, real estate, and economic policy with a California lens. Technology coverage focuses heavily on LA's growing tech corridor -- companies in Silicon Beach, venture-backed startups in Santa Monica and Culver City, and the intersection of tech and entertainment. The entertainment and arts desks cover the entire spectrum of the industry, from studio deals and streaming strategy to independent film and music. Culture, food, and lifestyle editorial reaches the engaged Los Angeles consumer audience that shapes national trends. Political and public affairs coverage extends from Sacramento to Washington. The paper covers stories with genuine California significance and stories that use California as a lens to understand national shifts.
No. The LA Times is the largest metropolitan newspaper in the western United States, and its digital reach extends well beyond California. With 50M+ monthly visitors, the publication's business, technology, and culture coverage reaches national and international audiences. For companies based outside California, a California market angle -- a West Coast expansion, a partnership with a California institution, or a story about how a national trend is playing out in Los Angeles -- can open the door to coverage. The LA Times is also the definitive publication for any brand seeking to reach the entertainment industry executive audience, which is globally distributed but culturally centered in Los Angeles.
Timelines vary by desk and story type. News-driven digital placements can move in days when attached to a live news cycle. Feature stories with investigative or analytical depth typically develop over 3 to 6 weeks from pitch to publication. Entertainment features and culture profiles may operate on longer editorial calendars depending on film and television release schedules. Business and technology stories tend to move on a 2 to 4 week timeline when the news hook is current. We scope realistic timelines at the outset and flag time-sensitive opportunities as they arise.
The LA Times covers the entertainment industry with a depth and sourcing network that no national outlet can replicate. Reporters on the entertainment and business desks have relationships built over decades with studio executives, production companies, talent agencies, and streaming platforms. Coverage goes beyond surface announcements to include the strategic and economic context that industry insiders care about. In technology, the LA Times covers the LA tech scene -- Silicon Beach, the intersection of tech and entertainment, the gaming industry anchored in Los Angeles -- with a specificity and local sourcing depth that publications based elsewhere cannot match. That local authority in two of the world's most important industries is what makes LA Times coverage distinctly valuable.
The LA Times's digital audience of 50M+ monthly visitors dwarfs its print circulation many times over. The publication has invested heavily in digital transformation, expanding its newsletter portfolio, podcast programming, and social distribution to reach audiences who have never held a print edition. For earned media purposes, digital placement is the higher-value outcome -- it creates a permanent, searchable, link-building record that lives at a DA 93 domain. Print placements carry cultural prestige and remain meaningful for audiences in the entertainment and business communities who still engage with the physical paper, but digital reach is where the compounding SEO and referral value accumulates.