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§02 — STRATEGY / 02 of 06

Custom PR Strategies°

No templates. Every campaign architected around your business goals, audiences, and markets — and measured against outcomes that matter to your board.

40+Custom playbooks shipped
12 moAverage retention
4Audiences per brand, avg
§ Strategy / Global
§ OVERVIEW

Great PR isn't a press release — it's a narrative architecture built on your business, tuned to your buyers, and measured against real outcomes — pipeline, talent, and capital.

Covered By — Global Editorial

Wall Street Journal Financial Times Bloomberg CNBC BBC Forbes The New York Times The Economist Wired TechCrunch Business Insider Fast Company Axios The Guardian Associated Press

What's included°

Four tightly-scoped deliverables. Every output stress-tested against your business model.

I

Narrative Design

The story you want to be famous for — framed in one sentence, defended with three proof points, and usable across every channel you own.

II

Market Positioning

Map your category, find your corner, and own the language the market uses to describe where you sit.

III

Launch Campaigns

End-to-end coordination for funding rounds, products, reports, and milestone moments — with press, paid, and owned in lockstep.

IV

KPI Frameworks

Share of voice, message pull-through, SERP control, inbound lift — what to measure, how to measure it, and when to act.

§ PROCESS

Strategy, then execution.
In that order.

/01

Discovery

Stakeholder interviews, competitive scan, audience map, and internal alignment on what "winning" looks like — before a single tactic is picked.

Week 1
/02

Positioning

One-sentence story, three proof points, five messaging pillars — written down, signed off, and stress-tested against objection maps.

Week 2
/03

Playbook Build

Quarterly calendar, outlet list, creative briefs, owned-channel plan — and the ops plan to execute against all of it without dropping a beat.

Week 3
/04

Execute & Iterate

Ship the plan, measure the signal, adjust the next quarter. Monthly reviews. Quarterly re-pointing if the market shifts.

Ongoing
§ LET'S TALK

Stop reacting.
Start directing°

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