Comprehensive, practical guides on press release writing, PR distribution, media outreach, and getting editorial coverage. Written for communications teams and founders who want results, not theory.
A step-by-step guide to writing a press release that journalists actually read. Covers format, headline, lead paragraph, quotes, boilerplate, and the most common mistakes that result in ignored releases.
Format, headline, lead paragraph, quotes, boilerplate, and the most common mistakes.
PR GuideSubject lines that get opened, pitch structures that work, follow-up timing, and the mistakes that get you blocked.
PR GuideWhat makes a story newsworthy, how journalists evaluate pitches, and how to turn a good story into editorial coverage.
Channels, timing, targeting, and measuring results. Why volume is the wrong metric.
PR GuideEverything from pre-send checklist to follow-up strategy and measuring what actually ran.
PR GuidePR Newswire, Business Wire, GlobeNewswire, and Accesswire compared by story type and audience.
PR GuideHow each channel works, what each is best for, and how to combine both for maximum editorial coverage.
Media databases, social research, beat verification, and building lasting press contacts.
PR GuideHow to identify publications, find beat reporters, structure your list, and keep it current.
PR GuideOutlet tiers, audience matching, trade vs consumer press, and building a tiered outreach strategy.
Business context, SMART goals, target audience, key messages, budget range, and success metrics. Includes a ready-to-use template.
PR GuideQuestions about media relationships, strategy, process, measurement, and contract terms that reveal what an agency can actually deliver.
PR GuideCost profiles, speed to first coverage, the hybrid model, and the three questions that determine whether you are ready for an in-house hire.
Retainers, project fees, and success-based models explained. What drives the numbers and how to evaluate whether a proposal represents genuine value.
PR GuideAVE is dead. How to measure share of voice, backlink authority, pipeline influence, and brand search volume instead.
PR GuideThe eight KPIs that show whether a startup PR programme is working, with month-by-month benchmarks and a board reporting format.