Comprehensive, practical guides on press release writing, PR distribution, media outreach, and getting editorial coverage. Written for communications teams and founders who want results, not theory.
A step-by-step guide to writing a press release that journalists actually read. Covers format, headline, lead paragraph, quotes, boilerplate, and the most common mistakes that result in ignored releases.
Format, headline, lead paragraph, quotes, boilerplate, and the most common mistakes.
PR GuideSubject lines that get opened, pitch structures that work, follow-up timing, and the mistakes that get you blocked.
PR GuideWhat makes a story newsworthy, how journalists evaluate pitches, and how to turn a good story into editorial coverage.
Channels, timing, targeting, and measuring results. Why volume is the wrong metric.
PR GuideEverything from pre-send checklist to follow-up strategy and measuring what actually ran.
PR GuidePR Newswire, Business Wire, GlobeNewswire, and Accesswire compared by story type and audience.
PR GuideHow each channel works, what each is best for, and how to combine both for maximum editorial coverage.
Media databases, social research, beat verification, and building lasting press contacts.
PR GuideHow to identify publications, find beat reporters, structure your list, and keep it current.
PR GuideOutlet tiers, audience matching, trade vs consumer press, and building a tiered outreach strategy.