Lifestyle segment placements on CBS, NBC, ABC, Fox and CW affiliates across the United States. Digital TV placements on Fox 5 San Diego, WPIX-TV New York, USA Today TV, and Independent UK TV.
Television credibility is different from digital credibility. A lifestyle segment on CBS or NBC reaches an audience that advertising cannot buy — and builds brand authority that compounds offline. We have direct relationships with segment producers at 70+ US broadcast affiliates.
Four broadcast and digital TV deliverables. Every segment fully coordinated from brief to air date.
Lifestyle segment placements across CBS, NBC, ABC, Fox, CW and independent affiliates in major and mid-tier US markets. New York, Los Angeles, Chicago, Dallas, Houston, Phoenix, Philadelphia, Atlanta, Tampa, Seattle and 40+ more markets covered.
Premium digital placements on Fox 5 San Diego, Dallas Area Fox (KDAF), WPIX-TV New York, USA Today TV, and Independent UK TV. 5–10 minute broadcast segments available.
Editorial TV coverage on Bloomberg's UK broadcast network for business, finance, and executive stories.
Full talking-point preparation, segment briefing, and B-roll coordination. We handle the production side so you arrive camera-ready.
Not every story is a lifestyle segment story. We assess whether your brand, product, or campaign fits TV — and which format (segment, panel, interview) matches your message.
Choose target markets. National vs. regional. East Coast vs. West Coast vs. Sunbelt. We select the affiliates where your audience is watching.
Direct outreach to segment producers. Booking confirmation. Talking-point pack delivered. B-roll requirements briefed.
Air date: segment airs. We secure broadcast rights for digital republication on your owned channels, maximising the shelf life of the coverage.
Broadcast television carries a credibility that no digital channel has yet replicated. When a brand founder, product, or story appears in a CBS, NBC or ABC lifestyle segment, the implicit editorial endorsement is understood by audiences at a level that digital advertising cannot manufacture. People know what they are watching, and they know that a segment producer chose to feature this story. That trust — earned, not bought — is the most valuable PR asset a brand can hold.
The US broadcast TV affiliate network is also far more accessible than most brands realise. The 50+ lifestyle segment slots across CBS, NBC, ABC, Fox, CW and independent affiliates in mid-tier and major markets are actively looking for compelling products, founders, and stories. Every local station needs content. The challenge is not the broadcasters' willingness to feature brands — it is knowing which producers to approach, what story format they want, and how to deliver a segment brief that makes their job easier.
Between traditional broadcast TV and digital media sits a tier of digital TV placements that offers broadcast-calibre credibility with faster turnaround and broader digital distribution. Fox 5 San Diego, WPIX-TV New York, Dallas Area Fox, USA Today TV and Independent UK TV all produce premium video segments that air on their broadcast or streaming channels and are distributed across digital platforms — generating backlinks, social shares and YouTube views alongside the broadcast credibility.
Bloomberg UK TV occupies a unique position in this landscape — it provides business and finance segments with the global authority of the Bloomberg brand for executives and organisations seeking institutional investor credibility. A Bloomberg TV segment is among the most powerful single PR assets available to a finance, tech or business brand. We handle the full booking process — from segment angle development to talking-point preparation and post-broadcast rights acquisition — so the placement generates maximum long-term value.
A lifestyle segment is a 3–8 minute feature on a local or national television programme in which a brand, product, founder, or story is presented in an editorial (non-advertising) format. Segment producers invite brands to participate because the story genuinely fits their programme's content — it is not a paid advertisement. These segments air on major networks including CBS, NBC, ABC, Fox and CW, and are typically published online after broadcast.
We have relationships with lifestyle segment producers across 70+ US television stations on CBS, NBC, ABC, Fox, CW and independent networks. Digitally, we place segments on Fox 5 San Diego, WPIX-TV New York, Dallas Area Fox, USA Today TV, Independent UK TV, and Bloomberg UK TV. This covers major markets including New York, Los Angeles, Chicago, Dallas, Houston, Atlanta, Tampa, Seattle, Las Vegas and many more.
Digital TV placements (Fox 5, WPIX-TV, Dallas Fox) typically take 1–2 weeks from brief to broadcast. Broadcast affiliate lifestyle segments take 2–4 weeks. USA Today TV and Independent UK TV can take 1–2 weeks. Bloomberg UK TV editorial segments typically require 2–4 weeks. We brief you on specific turnaround timelines for your target stations at the start of every campaign.
Our broadcast affiliate network covers over 40 US states and 60+ designated market areas (DMAs). Key markets include New York (CW WPIX), Los Angeles (CW KTLA), Chicago (WGN), Dallas (KDAF), Tampa (ABC WFTS), Las Vegas (CBS KLAS, ABC KTNV), Seattle (Fox KCPQ, ABC KOMO), Denver (CW KWGN), Houston (CW KIAH), and many more. We select the most relevant market mix based on where your audience is located.
Broadcast TV placements air on traditional over-the-air or cable television, reaching the station's local or regional audience in real time. Digital TV placements also air on broadcast or streaming platforms but are specifically produced for digital distribution — generating online video content, backlinks, and social media assets in addition to the broadcast audience. Digital TV typically offers faster turnaround, broader online reach, and more flexible segment formats.
Yes. We work with Independent UK TV for news and lifestyle segments reaching UK digital audiences, and with Bloomberg UK TV for business and finance editorial segments. Both produce broadcast-quality video content distributed across digital and broadcast channels. For brands targeting the UK market, a Bloomberg UK TV segment is particularly powerful for investor and business-audience credibility.