Access to Canada's most authoritative press — National Post, Financial Post, Vancouver Sun, Montreal Gazette and 20+ established Canadian outlets. Coverage that builds credibility from coast to coast.
Canada's national and regional press is among the most trusted in the world. We deliver placements in National Post, Financial Post, Vancouver Sun, Edmonton Journal and the full PostMedia network — putting your brand in front of Canadian readers who trust what they read.
Four tightly-scoped deliverables spanning Canada's national network, regional markets, business press, and lifestyle titles.
Direct placements across the PostMedia group: National Post (DA90), Financial Post (DA88), Vancouver Sun (DA86), Ottawa Citizen (DA85), Calgary Herald (DA85), Edmonton Journal (DA84), Montreal Gazette (DA84) and more.
Targeted coverage in Calgary Sun, Edmonton Sun, Toronto Sun, Ottawa Sun, Windsor Star and regional titles reaching specific Canadian markets.
Financial and business angle coverage across Canada.com (DA81), Canoe.com (DA82), The Star Phoenix, and specialist Canadian business press.
Coverage in Elle Canada (DA74) and Elle Quebec (DA55) for brands targeting Canadian fashion, beauty, and lifestyle audiences.
Define which Canadian markets and audiences matter for your brand. Quebec vs. Ontario vs. Western Canada. French-language vs. English. National vs. city press.
Canadian editorial teams want a Canadian angle. We build a story frame that resonates with national and regional desks — not a generic international press release.
Warm introductions into the PostMedia network editorial teams, plus independent regional titles and business press. Coordinated embargo timing across markets.
Placements live across the Canadian press network. Secondary pick-up tracked. Monthly authority-building report across Canadian SERP.
Canada's national press is dominated by the PostMedia network — one of the largest print and digital media groups in the country, encompassing the National Post (DA90), Financial Post (DA88), Ottawa Citizen (DA85), Calgary Herald (DA85), Edmonton Journal (DA84), Montreal Gazette (DA84), Vancouver Sun (DA86) and more than a dozen additional titles. A coordinated placement across this network reaches Canadian professional and consumer audiences from coast to coast in a single campaign push.
Beyond PostMedia, Canada's media landscape includes independent city titles, regional papers with significant local authority, and specialist publications across finance, fashion and business. The Toronto Sun, Calgary Sun, Ottawa Sun and their sister titles serve different readership profiles from their PostMedia counterparts — tabloid-format with broader consumer reach. For brands targeting Canadian consumers across demographics, combining both networks delivers maximum penetration at the national level.
For American brands expanding north of the border, Canadian press coverage does more than reach local audiences. Coverage in the Financial Post or National Post — both recognised globally as credible business titles — signals to investors, partners and regulators that a brand has genuine market presence in Canada. This editorial credibility is often a prerequisite for Canadian distribution agreements, retail partnerships and regulatory conversations.
Conversely, for Canadian brands looking to build investor credibility before entering the US market, a well-timed Financial Post feature or National Post profile is a powerful proof point. US investors and partners recognise Canada's national press as credible and independent. We regularly structure Canadian press campaigns as the first phase of a broader North American media strategy — building Canadian authority that becomes the foundation for US outreach months later.
PostMedia is Canada's largest newspaper network, encompassing over 130 news brands including the National Post (DA90), Financial Post (DA88), Ottawa Citizen (DA85), Calgary Herald (DA85), Edmonton Journal (DA84), Montreal Gazette (DA84), Vancouver Sun (DA86) and many more. A coordinated PostMedia campaign can deliver national Canadian press coverage across every major region — from British Columbia to the Maritimes — in a single editorial push.
We work across the full PostMedia group plus independent Canadian titles including Toronto Sun (DA88), Calgary Sun (DA74), Ottawa Sun (DA73), Canoe.com (DA82), Canada.com (DA81), Elle Canada (DA74), Elle Quebec (DA55), Investing.com Canada (DA90) and Ritz Herald News. Our network covers national, regional, business, finance, fashion and lifestyle verticals across English-language Canada.
We are experienced with French-language considerations in Canadian PR campaigns. Quebec has a distinct media landscape — titles like Elle Quebec serve francophone lifestyle audiences, and major Quebec-based news brands reach the province's population of over 8 million. We incorporate French-language editorial strategy for brands targeting Quebec markets and can coordinate English and French placements in a single campaign.
PostMedia network digital placements typically take 2–4 weeks from pitch to publication. National Post and Financial Post editorial placements may take 3–6 weeks depending on the story's complexity and news timing. Regional titles within the network can often move faster. We brief you on publication-specific lead times at the start of every campaign.
Yes — significantly. US investors and institutional funds entering the Canadian market recognise the Financial Post and National Post as credible, independent business titles. Coverage there signals that a company has substance, is newsworthy, and is taken seriously by quality journalism. We regularly structure Canadian press campaigns as a deliberate pre-step to US investor outreach for companies in the pre-IPO or early growth phase.
Yes. Coordinated North American campaigns — where Canadian and US press placements run in the same embargo window — are one of our specialisms. A story placed in the Financial Post and Forbes on the same day creates a compounding credibility effect that either placement alone cannot replicate. We handle cross-border timing and editorial coordination as standard for any North American campaign.