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AsiaOne Editorial Coverage
Direct editorial pitching to AsiaOne's news, business and lifestyle desks. Story development, journalist engagement and embargo coordination to secure coverage on Singapore's most-read digital news portal.
AsiaOne is Singapore's leading digital news portal, owned by SPH Media and reaching 8 million monthly readers across Southeast Asia. We place brands in front of the region's most engaged digital news audience - from Singapore to Indonesia, Malaysia to the Philippines.
Owned by SPH Media - Singapore's most trusted news institution - AsiaOne is the digital front door to Southeast Asia's news cycle. Editorial coverage here reaches 8 million monthly readers across Singapore, Malaysia, Indonesia, the Philippines and beyond, making it the essential publication for brands entering the ASEAN market.
Four tightly-scoped deliverables built for the Singapore and Southeast Asian market. Every placement positioned to reach the right regional audience at the right time.
Direct editorial pitching to AsiaOne's news, business and lifestyle desks. Story development, journalist engagement and embargo coordination to secure coverage on Singapore's most-read digital news portal.
End-to-end PR support for brands entering the Singapore market, with AsiaOne coverage as the anchor placement that signals credibility to regional partners, investors and consumers across ASEAN.
Multi-outlet campaigns spanning AsiaOne, The Straits Times, CNA, Business Times Singapore, The Star Malaysia, Philippine Daily Inquirer and The Jakarta Post for compounding regional reach.
Story angles calibrated for ASEAN editorial sensibilities - localised positioning that resonates with Singapore editors and translates across Malaysia, Indonesia, the Philippines and Thailand.
Map your brand's current Southeast Asia footprint. Competitor coverage analysis across Singapore and ASEAN media. Identify the editorial whitespace your story owns in the AsiaOne news environment.
Craft a Singapore-specific narrative with ASEAN resonance. What lands on AsiaOne requires different framing from a London or New York pitch - we build the angle for Southeast Asian editors and readers.
Direct engagement with AsiaOne's editorial team. Story pitching, journalist briefings, embargo coordination and interview facilitation to move coverage from pitch to publication.
AsiaOne coverage goes live and we drive secondary pick-up across the wider ASEAN media ecosystem - Malaysian, Indonesian, Philippine and Thai outlets that follow Singapore's news agenda.
AsiaOne occupies a unique position in the Southeast Asian media landscape that no other regional outlet can replicate. As a property of SPH Media - the publisher of The Straits Times and Business Times Singapore - it carries the institutional credibility of Singapore's most respected news group while operating as a fully digital, high-frequency news portal. Its 8 million monthly readers span every corner of ASEAN, making a single AsiaOne placement the most efficient editorial investment for brands targeting the region.
The distinction between AsiaOne and its SPH siblings matters for PR strategy. The Straits Times remains Singapore's paper of record - authoritative, selective and most powerful for government, finance and long-form policy coverage. Business Times Singapore is the specialist publication for institutional investors, corporate executives and financial market participants. AsiaOne sits at the intersection of all of these audiences while also reaching consumers, young professionals and the digitally active middle class that neither print title captures at scale. For most brands, AsiaOne delivers the broadest reach at the highest editorial credibility level.
Singapore's media environment functions as a clearing house for Southeast Asian business credibility. Regional partners in Kuala Lumpur, Jakarta, Manila and Bangkok watch Singapore's news cycle closely - a feature on AsiaOne is frequently cited, shared and picked up by outlets across Malaysia, Indonesia, the Philippines and Thailand within 24 to 48 hours of publication. This secondary amplification effect means that an AsiaOne placement rarely stays contained to Singapore. It seeds regional coverage across a market of 680 million people.
Quorum Media's Southeast Asia PR campaigns are built around this compounding logic. We secure the AsiaOne anchor placement and then manage the regional amplification - coordinating with journalists at The Star Malaysia, The Jakarta Post, Philippine Daily Inquirer and Bangkok Post to turn a Singapore story into a full ASEAN narrative. For brands executing a regional market entry, this is the difference between a press mention and a market presence.
AsiaOne is Singapore's leading digital news portal, owned and operated by SPH Media, the same media group behind The Straits Times and Business Times Singapore. Founded in 1995, AsiaOne covers news, business, lifestyle, entertainment and technology for a broad Southeast Asian readership. As part of the SPH Media stable, AsiaOne carries the editorial credibility of Singapore's most trusted news institution while reaching a wider, more digitally native audience than its print siblings.
AsiaOne attracts more than 8 million monthly readers, with its core audience spanning Singapore, Malaysia, the Philippines, Indonesia and the broader Southeast Asian region. Readers skew towards digitally engaged professionals, business decision-makers, consumers and the English-speaking middle class across ASEAN. The platform's combination of hard news, regional business coverage and lifestyle content means its readership crosses multiple demographics and industry sectors, making it a high-value publication for brands seeking broad Southeast Asian market reach.
AsiaOne's editorial appetite covers a wide commercial spectrum. Business and finance brands benefit from its ASEAN economy and Singapore market coverage. Technology companies find strong editorial fit in its innovation and startup reporting. Consumer brands, lifestyle and wellness companies, hospitality groups, real estate developers and professional services firms all have natural entry points into AsiaOne's content verticals. The platform is particularly well suited to international brands entering Southeast Asia and regional brands looking to establish Singapore as their regional headquarters narrative.
Singapore functions as the commercial gateway to Southeast Asia, and AsiaOne is the digital publication most closely identified with Singapore's news cycle. A feature on AsiaOne signals to regional partners, investors and consumers in Malaysia, Indonesia, the Philippines and Thailand that a brand has crossed the credibility threshold of Singapore's media environment. Coverage on AsiaOne is frequently picked up by regional outlets across ASEAN, compounding reach far beyond the initial placement. For brands executing a Southeast Asia market entry, AsiaOne coverage is often the first major credibility signal the regional market receives.
AsiaOne operates a digital-first editorial workflow, meaning stories can move quickly once editorial interest is confirmed. The process typically begins with a story pitch framed for a Singapore or Southeast Asia news angle, followed by editorial review and journalist engagement. For brand-related content, AsiaOne distinguishes between pure editorial coverage and sponsored content, and Quorum Media navigates both routes depending on the client's objectives and timeline. We build pitches around genuine news value - market entries, funding announcements, product launches, executive appointments, or research findings with regional relevance.
Yes. Quorum Media's Singapore and Southeast Asia PR campaigns typically span multiple outlets for compounding market impact. Alongside AsiaOne, we work with The Straits Times, Business Times Singapore, CNA (Channel NewsAsia), Today Online, The Edge Singapore, and regional titles including The Star Malaysia, Philippine Daily Inquirer and The Jakarta Post. AsiaOne often serves as the primary digital anchor for a Singapore placement, with The Straits Times providing print credibility and CNA delivering broadcast reach. We design multi-outlet campaigns so each placement reinforces the others.