LiveMint is India's premier business newspaper - reaching 30 million monthly readers of finance, markets and technology. We place brands in the publication that shapes how India's executives, investors and founders see the world.
In India's business media ecosystem, LiveMint sits at the top. A publication born from the Wall Street Journal partnership with HT Media, Mint has become the indispensable daily read for the people who move capital, build companies and shape policy across the subcontinent.
Four precisely scoped deliverables built for the Indian business media landscape. Every placement targeted at the readers who matter most to your India strategy.
Direct editorial placements in LiveMint's core business, finance and markets sections. News features, founder profiles, market analysis pieces and technology coverage pitched to Mint's editorial team with story angles built for their readership.
Strategic communications support for international brands entering the Indian market. Narrative development that positions your brand for the Indian business press - translating your global story into the market-entry angle that Mint editors and their readers respond to.
Coverage in Mint's finance, investment and capital markets verticals. Placements that reach India's fund managers, private equity community, venture investors and the broader financial services sector that relies on Mint for market intelligence.
Dedicated outreach to Mint's startup and technology desk. Coverage of funding rounds, product launches, founder stories and growth milestones within India's startup ecosystem - reaching the VC community, accelerators and fellow founders who read Mint daily.
Map your brand's current India media footprint. Competitor coverage analysis across Mint, Economic Times, Business Standard and sector press. Identify the story whitespace your brand uniquely occupies in the Indian market.
Translate your global narrative into an India-specific story angle. What plays in New York or London requires careful recalibration for Mint's readership. We build the pitch for Indian business journalists, not Western press.
Direct outreach to Mint's business, finance, markets and technology desks. Warm introductions to relevant journalists, exclusive story offerings, embargo management and interview coordination with your spokespeople.
Placements go live. We drive secondary pick-up across India's wider business press and coordinate crossover into international outlets to give your Mint story compounding global reach.
India's business press is one of the most competitive and consequential media ecosystems in the world. With the Indian economy now ranked among the top five globally and an entrepreneurial class producing world-class technology companies at scale, the publications that cover Indian business carry increasing authority far beyond the subcontinent. At the top of that hierarchy sits LiveMint - the publication that 30 million monthly readers turn to for finance, markets, policy and technology intelligence.
Mint's authority derives from two sources. The first is its editorial rigour - a product of the founding partnership with the Wall Street Journal, which shaped Mint's approach to business journalism from the outset. The second is its audience: India's senior executives, fund managers, venture capitalists, startup founders and policy influencers. A feature in Mint is not a vanity metric for India market presence. It is a signal, read by the people whose opinion of your brand shapes whether you win or lose in the Indian market.
For international brands entering India, the local media validation question is unavoidable. Indian business culture places significant weight on institutional credibility, and tier-1 media coverage is one of the clearest credibility signals available. A LiveMint feature tells Indian partners, distributors, investors and customers that your brand has been assessed by rigorous editorial standards and found worth covering. That assessment carries real commercial weight in a market where trust is built slowly and lost quickly.
The Indian startup ecosystem adds another dimension. India now produces more billion-dollar companies than any market outside the United States and China. The investors, founders and operators who drive that ecosystem are concentrated readers of Mint. Startup coverage in Mint reaches the VCs evaluating your next round, the operators who might join your team, and the founders who might become your customers or partners. Quorum Media's India PR approach combines deep editorial relationships at Mint with a broader India media strategy - ensuring your Mint placement seeds coverage across the wider ecosystem of Indian business press that follows Mint's lead.
LiveMint, commonly known as Mint, is India's second-largest business newspaper by circulation, published by HT Media Group in collaboration with the Wall Street Journal. Launched in 2007, it has grown into the authoritative voice for Indian business, finance, markets, technology and startup news. With 30 million monthly readers across print and digital, it is the publication that Indian executives, investors and entrepreneurs turn to first for business intelligence.
LiveMint's readership is among the most commercially valuable in the Indian media landscape. Its core audience consists of senior business executives, C-suite leaders, fund managers, venture capitalists, startup founders, and high-net-worth investors. The publication's focus on finance, markets, policy and technology means its readers are decision-makers with significant capital deployment power across Indian and international markets.
LiveMint covers the full spectrum of Indian business - from listed conglomerates and multinational corporations entering India, to fintech startups, venture-backed technology companies, private equity firms, manufacturing businesses, and policy-adjacent industries. International brands with India market strategies are regularly featured, particularly when their story intersects with Indian capital markets, trade policy, or the startup ecosystem. The publication also has strong appetite for founders and investors who can speak to market trends with data and insight.
For any brand entering or expanding in India, a LiveMint feature carries institutional credibility that few other publications can match. Indian business culture places significant weight on media validation from tier-1 outlets, and LiveMint sits at the top of that hierarchy for business news. Coverage in Mint signals to Indian partners, investors, regulators and customers that a brand is a serious market participant. It also feeds into India's dense business media ecosystem, driving secondary coverage across regional and sector-specific publications.
LiveMint was launched in 2007 through a content and editorial partnership between HT Media Group and the Wall Street Journal. This relationship shaped Mint's editorial standards, its analytical approach to business journalism, and its focus on financial markets and data-driven reporting. The WSJ connection gives Mint a level of editorial rigour and international credibility that distinguishes it from other Indian business publications, making it particularly attractive for international brands and investors seeking recognition in the Indian market.
Digital editorial placements on LiveMint typically move within 2 to 4 weeks from story development to publication, depending on the news hook and the journalist's schedule. Print edition features tied to specific editorial themes or supplements may require 4 to 6 weeks of lead time. Timelines vary based on news relevance, the strength of the story angle, and current editorial priorities. We scope realistic timelines at the start of every engagement so your India market campaign is planned accurately from day one.