Page Six is the world's most-read celebrity and entertainment editorial brand, with DA 91 and 15M+ monthly visitors. Operated by the New York Post, Page Six is the defining platform for entertainment PR, celebrity visibility, brand partnerships, and high-profile launch coverage.
Page Six has been the US entertainment industry's primary editorial reference since 1977 -- first as a section of the New York Post, now as a fully independent digital brand at pagesix.com with its own editorial team, its own social following, and its own cultural authority. DA 91, 15 million monthly visitors, and a readership that spans consumers, entertainment industry professionals, brand marketing executives, and talent agencies. Page Six is the entertainment industry's most-cited source for celebrity news and high-profile brand placements -- the platform publicists, studio executives, and talent managers monitor as a primary industry barometer. Its editorial scope covers celebrity news, brand and product launches, entertainment industry developments, event coverage, and the intersection of culture, business, and fame that defines the modern attention economy.
Four coverage types across the Page Six editorial spectrum. Every placement earned through direct journalist relationships, not paid channels.
Profile features, interview placements, and news coverage for talent -- actors, musicians, athletes, media personalities, and public figures seeking editorial visibility with Page Six's entertainment-industry and consumer readership.
Editorial coverage for brand partnerships, product launches, and consumer lifestyle stories with genuine celebrity adjacency or cultural relevance -- the brand placement that entertainment industry professionals and consumers notice simultaneously.
Editorial coverage of high-profile launch events, brand activations, film and television premieres, and cultural moments that attract notable talent attendance and generate the social conversation Page Six editors seek.
Business-of-entertainment editorial: talent deals, studio announcements, brand partnership reveals, and industry developments that sit at the intersection of business news and entertainment culture.
Identify the Page Six-appropriate narrative: the celebrity angle, cultural moment, brand partnership reveal, or entertainment industry story that aligns with what Page Six editors are tracking across their coverage beats.
Determine whether the story suits breaking news, a longer profile feature, event coverage, or the entertainment business section -- and identify the right Page Six journalist relationship for that specific coverage type.
Direct pitch to Page Six journalist and editor relationships, with exclusivity coordination, embargo management, and timing alignment to the cultural or entertainment moment that makes the story most compelling for the editorial team.
Coverage live on pagesix.com and within the New York Post network. Secondary amplification across entertainment trade press, social channels, and the downstream media pickup that significant Page Six placements routinely generate.
Page Six's authority in the entertainment industry is not derived from its traffic numbers alone -- though 15 million monthly visitors is a significant editorial reach for a specialist entertainment platform. Its authority comes from the fact that the entertainment industry itself treats Page Six as a primary source. Publicists pitch Page Six first for major talent announcements. Studio PR teams monitor Page Six for competitive intelligence. Brand marketing executives read Page Six to understand what is culturally resonant. When the people who make entertainment industry decisions treat a publication as essential reading, that publication gains a credibility multiplier that traffic statistics cannot fully capture.
For brands, this dual audience -- entertainment industry professionals alongside general consumers -- is what distinguishes a Page Six placement from coverage in a conventional celebrity magazine. A brand that appears in People or Us Weekly reaches consumers. A brand that appears on Page Six reaches consumers and the entertainment industry professionals who decide which brands get celebrity partnerships, which products feature in film productions, and which companies are worth the attention of talent with large social followings. The industry visibility a Page Six placement generates is a distinct and valuable layer on top of its consumer reach.
Page Six's relationship with the New York Post creates an editorial amplification structure that most pure entertainment titles cannot offer. A significant Page Six story will frequently migrate into the New York Post's main editorial coverage -- particularly when it has a business or cultural angle that the Post's news and business sections find independently newsworthy. This cross-publication dynamic means that the most impactful Page Six placements can generate coverage across two editorially distinct brands simultaneously, reaching the Post's broader 90 million monthly readership in addition to Page Six's dedicated 15 million.
pagesix.com operates with a social media presence that amplifies editorial reach well beyond direct site traffic. Page Six's Instagram, X, and TikTok followings are among the largest of any news-adjacent entertainment brand, and editorial stories regularly achieve social distribution that multiplies total impressions by a substantial factor over the publication's organic website traffic. For brands with stories that have strong visual or conversational dimensions, this social amplification layer makes the effective reach of a Page Six placement considerably higher than the headline visitor count suggests.
The entertainment industry's award season cycle, festival circuit, and major release calendar create natural editorial hooks that make Page Six placement timing a strategic consideration. Brands that align launch activations, partnership announcements, or talent-associated product releases with Cannes, the Met Gala, the Emmys, or major film releases find Page Six editors particularly receptive -- the publication's editorial calendar is anchored to these moments, and stories that attach to them benefit from the heightened attention the editorial team and its readership give to those cultural peaks.
Page Six covers a wide range of entertainment, celebrity, and high-profile business stories. Talent -- actors, musicians, athletes, media personalities, and social figures -- appear through profile features, event coverage, and industry news. Brands appear through product placements, launch events, celebrity brand partnerships, and consumer lifestyle stories with strong entertainment angles. Fashion, beauty, luxury goods, entertainment, hospitality, and lifestyle brands with genuine celebrity adjacency or cultural relevance are natural fits. High-profile founders and executives with personal brands that intersect with celebrity culture also find effective editorial entry points through Page Six's business-adjacent entertainment coverage.
Page Six operates at high editorial velocity -- breaking entertainment news and celebrity items can move from pitch to publication within 24 to 72 hours when the story is genuinely timely. Feature stories, profiles, and event coverage packages operate on slightly longer timelines of 1 to 3 weeks. Event-driven coverage, such as launch parties, film premieres, or brand activations with notable talent attendance, typically moves within the same publication cycle as the event itself. We assess the appropriate pitch timing for each story type and manage exclusivity and embargo coordination to maximise the placement's impact and positioning within the Page Six editorial flow.
Page Six occupies a unique position in the entertainment media landscape: it is neither a traditional celebrity magazine nor a pure gossip column, but a high-credibility editorial brand that the entertainment industry itself treats as a primary source. Publicists, talent agents, studio executives, and brand marketing teams monitor Page Six as closely as they monitor trade publications like Variety or The Hollywood Reporter. A Page Six placement signals industry-level relevance, not just consumer interest -- it is the placement that entertainment professionals cite when validating a client's cultural moment. This dual audience of industry insiders and general consumers distinguishes Page Six from both celebrity magazines and entertainment trade titles.
Yes. Page Six covers major entertainment events, celebrity news, and brand launches wherever they happen -- Los Angeles, London, Miami, Las Vegas, Cannes, and other major global entertainment hubs all feature regularly in Page Six editorial. The publication's editorial reach is not defined by geography but by the cultural significance of the story. High-profile events in Los Angeles film and television, major music festivals, international fashion weeks, and global brand activations with notable talent involvement are all within Page Six's regular editorial scope. For brands hosting events outside New York, the key editorial question is the story's celebrity or cultural relevance, not its location.
Page Six is editorially distinct from the New York Post's news and business sections but sits within the same News Corp publishing infrastructure. Page Six has its own editorial team, its own dedicated website at pagesix.com, and its own brand identity that extends well beyond the Post's print edition. However, significant Page Six stories frequently cross over into the New York Post's main editorial sections -- a major entertainment or celebrity business story broken by Page Six will often receive additional coverage in the Post's news and business pages. This relationship creates a potential double editorial footprint for stories that sit at the intersection of entertainment and business news, amplifying total coverage beyond what either publication would deliver independently.