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GLOBE AND MAIL COVERAGE / Canada

Globe and Mail Editorial Coverage°

Canada's newspaper of record. Seven million monthly readers spanning Bay Street, Parliament Hill, and the boardrooms that define national business. Quorum Media places brands in the publication that sets the Canadian agenda.

7MMonthly readers
DA 93Authority
48hResponse time
Canada's paper of record
OVERVIEW

Founded in 1844, The Globe and Mail is Canada's most prestigious national newspaper - the publication read by Bay Street finance professionals, federal cabinet ministers, and the executives who lead Canada's largest companies. Quorum Media secures editorial placements in the Globe's news pages, Report on Business section, and Globe Investor - putting your brand in front of the audience that shapes the country.

What's included°

Four tightly-scoped deliverables built for the Canadian market. Every placement earned in the publication that defines national credibility.

I

Globe and Mail Editorial Coverage

Direct editorial placements in The Globe and Mail's national news pages, technology section, and broader coverage areas. Stories developed to meet the Globe's editorial standards and pitched to the journalists covering your sector.

II

Report on Business Feature

Targeted pitching to the Globe's Report on Business section - Canada's most authoritative business publication. Executive profiles, company features, and sector analysis reaching Bay Street investors, analysts, and C-suite decision-makers.

III

Canada Market Entry PR

Strategic PR support for brands entering or expanding within Canada. Narrative positioning for the Canadian context, outreach to the Globe's business and national desks, and coordination with broader Canadian media for amplified market entry coverage.

IV

Executive Profile Coverage

In-depth executive profiles and leadership features through the Globe's Report on Business and national pages. Positioning Canadian and international executives as industry voices within Canada's most read business publication.

PROCESS

From Canadian brief
to Globe coverage.

/01

Canadian Market Assessment

Audit your brand's existing Canadian footprint and media presence. Competitor coverage analysis across the Globe and Canadian press. Identify the story angle that earns a Globe journalist's attention.

Week 1
/02

Globe Editorial Angle

Develop a story that meets the Globe's editorial standards. The angle that works for Report on Business is different from the national news desk - we build narratives calibrated for each section and journalist beat.

Week 2
/03

National Newspaper Outreach

Direct outreach to Globe and Mail journalists and editors across the relevant sections. Embargoed exclusives, interview coordination, and supporting materials prepared to the Globe's standards.

Week 3
/04

Canada Coverage Amplification

Globe placements go live. We coordinate secondary pick-up across the broader Canadian press and national wire services, extending reach from Toronto to Vancouver to Ottawa and into international markets.

Ongoing

No other publication in Canada carries the institutional authority of The Globe and Mail. Founded in 1844 and operating as Canada's newspaper of record for over 180 years, the Globe occupies a position in the Canadian media landscape that is genuinely comparable to The New York Times in the United States or The Times of London in the United Kingdom. It is not merely a newspaper - it is the publication through which Canadian society processes its most important conversations about business, politics, and national identity.

The Globe's 7 million monthly readers include a disproportionate share of Canada's most influential figures. Bay Street investment bankers and portfolio managers read Report on Business each morning before the markets open. Cabinet ministers and senior civil servants in Ottawa read the national news pages to understand what the country is debating. The CEOs of Canada's largest companies - from the banks on King Street to the energy companies in Calgary - treat Globe coverage as both a barometer of public opinion and a signal of corporate legitimacy.

The Globe's special sections

Report on Business - universally known as ROB - is the Globe's flagship business section and one of the most closely followed financial publications in the country. A feature in ROB reaches the investors, analysts, and executives who allocate capital across the Canadian economy. Globe Investor serves the retail and institutional investment community with markets data, portfolio analysis, and wealth management content reaching 1.5 million Canadians managing their own investments. Globe Life covers health, education, travel, and arts, reaching upper-income Canadian consumers making decisions about how they live.

For any brand operating in Canada - whether a homegrown Canadian company seeking national recognition or an international brand entering the country - Globe coverage is the single most efficient way to establish credibility with the audiences that matter. A placement in Report on Business tells Bay Street that your company is worth serious attention. A feature on the national pages tells policy makers and regulators that your brand is part of the national conversation. Quorum Media's Canadian PR team understands the Globe's editorial culture and builds campaigns that earn earned coverage - not the kind that disappears in a week, but the kind that becomes part of your company's permanent record of credibility in the Canadian market.

Frequently asked
questions°

What is The Globe and Mail? +

The Globe and Mail is Canada's national newspaper of record, founded in 1844 and headquartered in Toronto. It is the Canadian equivalent of The New York Times or The Times of London - the publication that defines national conversation, shapes policy debate, and carries institutional authority across every sector of Canadian society. With a domain authority of 93 and over 7 million monthly readers, a placement in The Globe and Mail is among the most credible editorial endorsements available to any brand operating in Canada.

Who reads The Globe and Mail? +

The Globe and Mail's readership is concentrated among Canada's most influential decision-makers - Bay Street finance professionals, C-suite executives, senior government officials, policy advisors, legal professionals, and upper-income consumers. It is the newspaper of choice for the Canadian business establishment. Its Report on Business section is required reading for anyone operating in Canadian capital markets, and its national news coverage sets the agenda for political and public affairs conversations from Ottawa to Vancouver.

What types of stories does The Globe cover? +

The Globe and Mail covers the full range of Canadian national affairs - business and finance through its flagship Report on Business section, politics and government, technology and innovation, international affairs, and national cultural issues. Its Report on Business section covers Bay Street, corporate Canada, mergers and acquisitions, and executive leadership. Globe Investor serves the investment community with markets analysis and wealth management content. Globe Life covers lifestyle, health, education, and arts. For brands, the most impactful placements typically appear in Report on Business, the technology section, and the main news pages.

Why is Globe and Mail coverage important for the Canadian market? +

Canada's business and government communities treat Globe and Mail coverage as a primary signal of credibility. A feature in Report on Business tells Bay Street that a company is worth paying attention to. A mention on the Globe's national news pages tells government and policy circles that an issue has arrived at the national level. For any brand entering Canada, expanding within Canada, or seeking partnerships with Canadian institutions, Globe coverage functions as the country's most powerful editorial introduction. No other Canadian publication carries the same institutional weight across all sectors simultaneously.

What is the Report on Business section? +

Report on Business - commonly called ROB - is The Globe and Mail's dedicated business section and one of the most authoritative financial news publications in Canada. It covers corporate strategy, executive profiles, Bay Street finance, investment, real estate, technology, and economic policy. A placement in ROB is the Canadian equivalent of a Wall Street Journal feature - it reaches the investors, analysts, executives, and regulators who drive Canadian business. For companies seeking Canadian investment, partnerships, or market credibility, ROB coverage is the most direct editorial route to that audience.

How long does it take to get coverage in The Globe and Mail? +

Timelines vary depending on the type of coverage and the news cycle. Breaking news and reactive pitches tied to a current national story can move in 48-72 hours. Feature stories - longer profiles, in-depth business analyses, or Report on Business deep dives - typically take 3-6 weeks from initial pitch to publication as journalists research, schedule interviews, and fit the piece into their editorial calendar. We scope realistic timelines at the start of every engagement and build your campaign around the Globe's publishing rhythms rather than working against them.

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Canada's paper of record°

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